January 
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12:00 PM

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Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12:00 PM

Former world-renowned poker player Blake Eastman is an expert at deciphering the unspoken language that distinct behaviors reveal about a person's intent, otherwise known as body language. Join us as we explore how Eastman applied his skills on the poker table to the digital world, and how brands can transcend the digital barriers to respond, in real-time, to the digital body language of their consumers. He'll guide us toward creating authentic, meaningful and relevant marketing experiences that unlock previously inaccessible value.

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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NEW ORLEANS | JUNE 6-7
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Agenda
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AGENDA
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2018 Agenda

WEDNESDAY 6/6
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THURSDAY 6/7
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Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Wednesday

LEADING THROUGH CHANGE

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Tuesday 6/5: pre-show arrivals

Arrivals and Check-In


8:00AM-9:00AM

Breakfast

Successful personalization strategies can drive significant value for your business.
Knowing which audiences and experiences produce the best and most substantial
results is a must.


This session will help you identify segments worth personalizing against, leverage
analytics to identify optimal conversion points, and tailor experiences for different
visitors. You’ll hear recommendations on how to avoid common pitfalls, and the
workshop will give you the chance collaborate in mock scenarios.


By joining, you'll gain an understanding of:

- How to personalize against worthwhile visitor groups
- Using analytics to inform segment-specific experiences
- Ways to refine your personalization strategy
- Common pitfalls in personalization and ways to address them

Opening Remarks

Ryan Urban, CEO @ BounceX

People-Based Marketing is the only way that brands can truly create the most impactful one-to-one communications at scale.


This session will reveal the tools, technologies and strategies that brands can use to prompt visitors to self-identify, creating people-based marketing channels. Through persistent identifiers, brands can now communicate with consumers across all owned devices with a cohesive messaging strategy that is most relevant to their current buying state.

 
By joining, you'll gain an understanding of:

- Why Personalization has failed in the past
- What People-Based Marketing is
- What People-Based Marketing allows you to do
- The impact of consumer device recognition

Inspirational Retailer Keynote

Disrupt or Be Disrupted: The Need for Constant Reinvention

TBD

When you’re seeing a positive ROAS from Facebook, one of the first reactions is to scale spend to increase return. Yet, when scaling spend - rarely does your ROI stay constant when scaling.


This session will provide you a step-by-step guide to keeping your ROAS and CPA constant as you spend up to $10k a day. You’ll hear best practices and optimization strategies for scaling your Facebook channel in a sustainable way.


By joining, you’ll gain an understanding of:

- How to best understand WHEN to scale campaigns, by looking at frequency, ad reach, audience size, and Facebook insight data

- How to optimize your audiences properly to scale

- How to look and understand the data from the campaigns to build a model to scale

Retail Presentation

Building a Branded eCommerce Experience That Competes with Amazon

Ali Weiss, SVP of Marketing @ Glossier

As RealTime technology exploded across the email marketing landscape in recent years, marketers of all stripes became familiar with live countdown timers, embedded video in email, and other dynamic in-email experiences.

 

Unfortunately, the perception of RealTime content as purely an experience-enhancing tool for email marketing ignores the true potential brought forth by this technology: mass personalization at scale.


By joining this session, you'll learn:

- Why it is important to consider data before presentation when integrating RealTime personalization into your email strategy
- Which marketers are using RealTime personalization, and how
- Where RealTime data fits in the personalization stack
- How to marry kinetic email experiences with RealTime data
- View live examples showing the integration of behavioral and RealTime data in email

10:55AM-11:10AM

Break


Panel / Debate

Defense vs Offense: Finding the Balance Between Growth and EBITDA


Moderator: Kristin Burrows, Alvarez & Marsal


Panelists:

- Jack Hanlon, VP, Analytics & Insights @ Jet
- Katie Marston, VP of Marketing @ Brew Dr. Kombucha
- Mondy Herndon, VP, Digital @ Honest Company 


11:40AM-12:25PM

Closed Door Discussions

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12:25PM-1:25PM

Lunch

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Moderated Debate

Future of Stores: Traditional vs Digital First

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Town Hall

Town Hall: What is the Future of Stores?

Neal Zamore, SVP, Global Digital Customer Experience @ Avis Budget Group

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Analyst Style Keynote

Macro Trends: Disruptive Technologies Impacting Consumers

Ryan Urban, CEO @ BounceX

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

EXPLORE NEW ORLEANS ACTIVITIES

We're changing things up and breaking off for the afternoon with a variety of activities designed to give you a taste of New Orleans and make networking a little easier. Choose from a variety of activities including historical walking tours, interactive cooking classes of NOLA favorites, a tour of the nation's first rum distillery, and a secret food tour of the Magazine Street Retail Corridor. 

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

5:30PM-6:30PM

Break

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

8:00PM-10:00PM

Welcome Reception

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

THURSDAY

EXECUTING FOR RESULTS

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

8:00AM-9:00AM

Breakfast


Opening Remarks 

Maricor Resente, VP of Marketing @ BounceX


Inspirational Keynote

How to Build Company Ready for Growth

Miki Racine Berardelli, CEO @ KIDBOX

Nate Silver, one of the nation’s most influential political forecasters, is founder of FiveThirtyEight.com, and author of the bestseller The Signal and the Noise: Why Most Predictions Fail-But Some Don't. Based on his groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. This session will provide you with insightful analysis on how to sift through the ever mounting data that is becoming available to extract the most impactful data points that will fuel impactful business predictions.

Moderated Debate

I Have to Double My Revenue Next Year, Now What


Moderator: Rose Hamilton, Partner @ the Partnering Group


Speakers:

- Nick Fairbairn, SVP of Marketing @ Le Tote
- Erik Lautier, CMO @ Francesca's
- Dave Spector, Co-CEO/Co-Founder @ ThirdLove

As some of the most recognized brands in history, Revlon and Elizabeth Arden have storied legacies that have led the beauty industry for the past century. But how do you transform such legacies into the rapidly-changing digital age? Swan Sit will present how to build a global digital platform from ground up – by flipping a traditional hierarchy (as well as org and culture) on its head to accelerate capabilities and deliver consumer-first digital engagement. She’ll take you through re-launching a social media voice to pivot a brand’s historical identity into modern relevance, highlighting both company values and influencers in an unexpected way to reach an entire generation of new consumers.

10:20AM-10:35AM

Break


BREAKOUT 1 - A (Marketing)

Advertising Beyond Google and Facebook

with BounceX

How the iconic 101 year-old brand, Keds, continues to put "ladies first, since 1916" by honoring its heritage and striking a balance with modernizing its strategic global go-to-market approach and innovative products

Breakout 1 - B (Retention)

Loyalty

with Bronto

Tumi.com was in a familiar spiral that all too many retail brands find themselves in. Too many promotions. Too many blast emails. Not enough differentiation from the retail stores or wholesale partners. Inconsistent pricing around the internet. Over the course of 16 months, Tumi.com has changed its trajectory substantially from shrinking 11% in 2015 to 40% growth in 2017 at 400 BPS higher margin. How? Well. Come and find out.

Breakout 2 - A (Marketing)

Content Marketing

In this session, Jason Finger, founder of Seamless (the largest online food ordering marketplace in the US), will provide an overview of the company's history and share some non-traditional sales and marketing frameworks and techniques that helped the company to become the market leader.

Breakout 2 - B (Retention)

Personalization


Discussion - A (Marketing)

How to build loyalty so that Amazon doesn't matter

Jay Nigrelli, VP of eCommerce @ Samsonite

Former world-renowned poker player Blake Eastman is an expert at deciphering the unspoken language that distinct behaviors reveal about a person's intent, otherwise known as body language. Join us as we explore how Eastman applied his skills on the poker table to the digital world, and how brands can transcend digital barriers to respond, in real-time, to the digital body language of their consumers. He'll guide us toward creating authentic, meaningful and relevant marketing experiences that unlock previously inaccessible value.

Discussion - B (Retention)

Beware of the Shiny Object: How to Prioritize Product Development

Rick Almeida, VP of eCommerce & Digital @ Clarks

Dr. Jessica Carbino works as the lead behavioral psychologist for one of this generation's most interesting phenomenons... Tinder. In this keynote, Dr. Carbino asks, and answers, a number of important questions: How is technology influencing the way we make personal choices? How is the web changing what we want—and what we don’t want? What can Tinder tell companies and marketers about desirability, options, even subconscious impulses? And what does it mean for users (and consumers) of different ages, locales, incomes, cultures, and educations? Touching on choice digital architecture, UI/UX, behavioral economics, and the sociology of the “swipe,” Dr. Carbino shows how the psyche behind digital dating reveals implicit behaviors impacting brands at large.

Tactical Retailer Keynote

Follow the Leaders: Balancing the Heart & Science of Marketing

Jackson Jeyanayagam, CMO @ Boxed


12:35PM - 1:35PM - LUNCH ON THE ALTO ROOFTOP

Closing Lunch

As more and more channels and connected devices emerge, how are brands effectively utilizing the psychological state of users to dictate compelling content? Peter Gold, the Chief Digital Marketing Officer at Shop.com will host an engaging panel of innovative and emerging brands including Greats, Refinery29, and Naadam Cashmere, all of whom have successfully accelerated their businesses through the adaptation of emerging channels and devices. This conversation will reveal the new social behavior of consumers, and how to create content that is consistent with consumer mindset. This session will take you through the process of building a community and converting that community into advocates.

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Brought to You by BounceX

BEHAVE 2018 is brought to you by BounceX. Founded in 2012, BounceX’s People-Based Marketing (PBM) cloud is the first new channel with scale in 10 years.

 
With offices in NYC, London and San Francisco and named the fastest growing software company in America by Inc Magazine in 2016, we currently power thousands of digital properties, expanding across a multitude of industries.


For the first time, marketers have a meaningful revenue channel outside of Google, Facebook and email. We are trusted by global enterprises such as Forever21, Avis, JetBlue, CNN, Uniqlo, Comcast and many more.


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Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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June 
6th
 - 
7th

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